You rely on your Android’s mobile data plan to read and send emails, keep up with local news and stay in touch with business colleagues. That’s why it’s so frustrating when your data runs out. You feel disconnected from the world and your business while on the go.

As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.